FRACTAL APPROACH TO DESCRIPTION OF VISCOELASTIC PROPERTIES OF LIQUIDS IN THE REGION OF TRANSITION TO THE GLASSY STATEV. B. Nemtsov UDC 539.213 Based on the notion of the multifractal nature of liquids in the region of their transition to the glassy state we give a description of viscoelastic properties of the media studied in terms of the dynamic shear modulus and modulus of losses and the coefficient of shear viscosity whose estimate (1013 P) corresponds to a value typical of glass. The relation between the memory function and the Kohlrausch function is found. Belorussian State Technological University, 13a Sverdlov Str., Minsk, 220050, Belarus; email: Nemtsov@bstu.unibel.by. Translated from Inzhenerno-Fizicheskii Zhurnal, Vol. 76, No. 6, pp. 65-69, November-December, 2003. Original article submitted April 17, 2003.